Once you have a strategy in place, it’s time to execute. The Balanced Scorecard is a proven tool for strategy execution - ensuring accountability through measurement, promoting better decision-making from improved information, and most importantly, driving organizational alignment from top to bottom.
Developed by Robert Kaplan and David Norton in the early 1990s, the Balanced Scorecard has emerged as the critical tool for organizations wishing to successfully navigate the winds of change. Rather than focusing on financial numbers, the Balanced Scorecard translates your strategy into performance objectives and measures in four, balanced perspectives: Customer, Internal Processes, Employee Learning and Growth, and Financial. This integrated set of objectives and measures describes and translates your strategy allowing you to look to where you're going, not just where you've been as is often the case with "rearview mirror" financial results. With this system in place you have the tool you need to guide the actions of every employee in the organization toward your overall goals.